In recognition of National Breast cancer awareness month this October, Primary Health Care Corporation (PHCC), through the national breast and bowel screening program, has launched the Breast Cancer Awareness month campaign in collaboration with the Gulf Center for Foodstuff company, one of the leading FMCG distribution companies in Qatar. The campaign will see the two parties collaborate to create awareness on breast cancer and the importance of its early detection.

Gulf Center Food Stuff company is one of the biggest food distributors in Qatar with wide reach across the market. “We in the Gulf Center are honored to be partnering with PHCC for this important cause,” said Mr. Salah Al Khiyami, Group CEO of Gulf Center Foodstuff. We hope that the Pink Ribbon for the breast cancer awareness, with the national cancer screening program’s call center number engraved on each water bottle on our Al Shamal brand, will support in keeping Breast Cancer Awareness top of mind of consumers and increase the awareness towards the importance of screening.

“Our Al Shamal Water is available for the customers in Qatar and the availability of pink labelled bottle, with pink ribbon and the call center number mentioned on it, will have a big boost on the awareness program,” said Mr. Peter Mathew, COO.  Gulf Center Foodstuff will support this event with special display of Al Shamal Water with major key clients in the market with roll ups and leaflets distributed along with it. Also, Gulf Center Food Stuff company will distribute some bottles free of charge to the housewives walking in to the store while distributing the flyers that PHCC has prepared regarding breast cancer and how to get screened.”

Dr. Shaikha Abu Shaikha, Director of Screening Programs at PHCC, said: “As a reminder, one of the Cancer Screening Program’s goals is to raise awareness through campaigns and collaborating with different parties whether they were governmental or private entities. For that, we had the honour to have an awareness wave, first of its kind with the Gulf Center Foodstuff company through Al Shamal Water pink special label which will help to raise the awareness about cancer screening program and focus on the screening call center number to the highest number of the targeted population in Qatar. Finally, we would like to thank Gulf Center Foodstuff company for taking part in our national breast cancer awareness campaign.”

The breast cancer screening service is targeting all women between the age of 45 to 69, not having any symptoms, and who have not done a mammogram in the past 3 years and have a valid QID and health card. Such ladies are advised to contact cancer screening call center on 8001112 to book their routine mammogram check-up. The cancer screening suites are available in four dedicated health centers: Al Wakra, Muaither, Rawdat Al Khail and Leabaib. All the suites are fully equipped with the highest technology and the best trained team.